WHY STORIES

Stories shape everything

They shape how we think, how we speak, how we see and how we live. They’re how we make sense of the world. They bind us to ideas, beliefs and one another. They pull us beyond the humdrum of our everyday toward somewhere we long to be.

For brands, businesses, institutions and cultural centres, stories create a world for their audience to step into. And that world is the sell-in. Features and facts give credibility and reassurance, yes, but it’s not what grips them or stays with them. What moves them is the story. “We are not thinking machines that feel; we are feeling machines that think”, said the revered neuroscientist Antonio R. Damasio. We’re driven by emotion, and then we justify with reason.

But perhaps my biggest why of late is this: stories spark connection. And at a time when we’re metric-obsessed, pushing efficiency and optimising everything into submission, there’s something stubbornly human about the immeasurable power (and beauty, and joy) of stories.

Why I do WHAT I DO

Too many stories go untold

I know this firsthand because I've spent many years in brilliant but stretched teams with precious little time, lean budgets and scarce resources. And even when I desperately wanted to pour my energy into thoughtful brand storytelling, I couldn't afford to die on that hill when I had twenty thousand urgent tasks on my to-do list. Sound familiar?

That's why I've made it my mission to help you do the important work you don't have the bandwidth for — or can't do alone. So that your stories can see the light of day and your brand can thrive.

READY TO TELL YOURS?

WHY WORK WITH ME

  • Your brand has a rich history, strong values and a clear vision. You feel its essence instinctively, but don't know how to put it into words in a way that resonates with your people, in-house and out in the world.

    📕 Let’s create a brand playbook that aligns all your stakeholders.

  • Your brand has a distinct visual identity, but not a verbal one. The words on your website feel dutiful, on social media, performative, and on paper, generic. You have an organisational personality, but not the language to express it.

    🎙️ Let’s define a brand voice that sounds unmistakably you.

  • Your creative and marketing teams know and nail your voice, but what about everyone else writing on behalf of your brand? A verbal identity might feel more abstract to the people who aren't poring over words all day — think sales, customer support, ops or finance teams. They need something clear and actionable to understand what your voice sounds like in practice.

    📣 Let’s build a practical tone of voice guide that empowers your teams to write confidently and coherently.

  • You invest in beautiful campaigns, exciting products and curated services, but you’re missing the golden thread that holds them together.

    🪡 Let's translate your creative vision into elegant brand narratives, weaving them through all you do to win the hearts and minds of your audience.

  • Your tentpole projects are just part of what your audience encounters. It's the regular showing up — appearing in their feeds, newsletters landing in their inboxes, publishing the pieces they look forward to — that makes you familiar and keeps you relevant.

    ✨ Let's craft thoughtful, intentional content that builds a loyal community.

  • Your offering is exceptional, but the market is loud and crowded. You don't want to be louder — and you don't have to be. What you need is copy that converts: product descriptions that sell, direct mail that compels, the copy at checkout that seals the deal. Words that make people choose you over everyone else.

    🤝 Let's write copy that turns onlookers into repeat buyers.

LET'S WORK TOGETHER