WRITER, editor & STRATEGIST

Stories that hold sway
for luxury, heritage and the arts

in a nutshell

Hello, I’m Victoria.

I help brands tell rich, resonant stories—shaped by clear strategy, in a voice that’s distinctly theirs, brought vividly to life through compelling copy.

  • Strategy anchors every brand story. It defines your purpose, positioning and audience so that every story is intentional, meaningful and memorable.

  • Voice language you use to tell your stories. It communicates the personality of your brand—how you speak and what you sound like. And its job is to connect: to be recognised in a way that feels familiar, trustworthy and human.

  • Copy is the thread that carries your story into the world. They’re the words that people see, read and respond to, whether a line tucked inside packaging or an award-winning campaign strapline. Done well, it inspires, engages and moves your audience to take action.

TESTIMONIALS

Lovely things people have said about working with me

  • "Victoria is an excellent storyteller and manages to capture the essence of the brand in all that she writes. She has a particular flair for long-form copy, and has written some very compelling articles for us that manage to make complex topics digestible."

    Tanya Shah, Marketing Director at Neal’s Yard Remedies

  • "Working with Victoria is a delight. She's an energetic copywriting whizz, excellent at getting to the root of any brief and creating scintillating copy. Her wealth of experience is evidenced by her enduring brand bibles, style guides and succinct web copy. Victoria is absolutely the communications professional needed to write and structure your content and get exactly the right audience to take action."

    Marisa Crimlis-Brown, Senior Strategist at 43 Clicks North

  • Victoria just gets it. From idea to execution, her creative vision, strategic thinking and sharp eye for detail is second to none. She has a gift for finding the words most of us can't, and we were consistently impressed with all the work she delivered. Completely dedicated to us as her client, Victoria is personable, honest and a totla joy to work with."

    Julian Lloyd-Jones, Founder at Casual Fitters